Alex Murillo, growth operator
I run the growth side so you can run the business. AI does the busy work. You get the jobs.
Do the math
Put in your own numbers and see what slips out the back.
You're leaving about
$9,750
a month on the table.
About $117,000 a year.
Start a conversationRough estimate from the numbers you put in. It's not a promise or a result. Your numbers go with you into the form.
Where the money goes
Here's where it usually slips out. See if any of these sound like your week.
After you lock up
You're home. Nobody's at the desk. They don't leave a voicemail, they just call the next name on Google.
A few days later
Somebody fills out your form on Monday. Your guy calls them back Thursday. By then they already booked with whoever called first.
Sitting in a drawer
Hundreds of past customers. Nobody has texted them since the last job. A good chunk would come back if somebody just asked.
Every day the ads run
You pay for the ads. The leads come in. Then they sit there, because calling them back isn't anybody's job.
I plug these with simple AI tools and somebody watching the numbers every week. That somebody is me.
Proof
These are real local businesses. They'd rather keep their names off the internet, so I do.
Roofing company · after-hours calls
$66,622
A call came in after hours. Nobody was there for it. The AI voice agent answered, texted them a link, and the job was in their CRM 2 minutes 47 seconds later.
Over the agent's whole run: $97K collected.
Counseling practice · AI receptionist
+78%
Monthly payments went from $15,308 to $27,217, up 78%. While it was on the phones, the AI receptionist handled 157 calls, 95.5% with zero human.
Med spa · Facebook ads
107 leads.
3 booked.
in the first two weeks
I run the ads for a med spa. $589 got 107 leads at $5.51 each. In the first two weeks only 3 booked, because nobody called them back.
The ad wasn't the problem. The callback was.
Reactivation · an old customer list
19,670
dead contacts, switched back on
$3,807
in 7 days
I'm also the growth operator for a wealth management firm. Their numbers stay private.
Want me to look at where yours leaks?
Start a conversationHow it works
You tell me how jobs come in today and where you think they slip.
I look at your calls, your forms, your old list and your ads. Usually one of them is costing you more than the rest.
Most of the time that's an AI agent that answers the phone or texts people back. I set it up and we watch it on real calls before we touch anything else.
Every week we look at the same numbers together: how many called and how many booked. If something slips, I want to see it before you do.
About
I started in banking. That's where I learned how money actually moves through a business.
From there I moved to an agency and went from media buyer to marketing director in about 10 months. Then I founded Profitaable.
Today I'm the growth operator for a wealth management firm. The roofing, counseling and med spa numbers on this page came from work I did myself.
I build it, then I stay on the numbers with you every week.
Let's talk
Tell me a little about your business. This goes straight to my inbox, and if it looks like a fit I'll email you back myself.
You'll be talking to me.
Alex